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Director, Global Consumer and Market Research



Sales & Business Development
United States
Posted on Tuesday, October 17, 2023

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Director, Global Consumer and Market Research– NIKE, Inc. New York, NY. Set the Nike marketing brand strategy, near-term and long-term, and govern the corresponding workload priorities. Balance art and science to drive a consumer centric culture to better serve the Jordan consumer and grow the Nike Basketball brand. Lead Jordan consumerists who can pilot the organization to meet the future needs of athletes. Lead the insights learning agenda for the Jordan brand, in partnership with the VP Consumer Science and Insights, Jordan brand. Define the consumer, identify what we need to learn, and turn insights into impactful ideas for the enterprise. Translate data from a variety of sources into measurable insights which lead to consumer strategies and concepts that inform the brand, influence product creation, and drive business growth. Partner with the global Nike, Inc. Consumer Insights function and external agencies or services to deliver a robust and comprehensive understanding of the consumer. Work at the source of season less and seasonal concepts with key functional partners. Responsible for the partnership with GEO leads and will be the Insights face to the business and integrate closely with general managers, product merchandising, design, and marketing. Up to 25% travel time.

Applicant must have a Master’s degree in Marketing Research or Sustainability and 24 months of progressive experience in the job offered or related occupation. Experience must include:

1. Consumer, design, economic and behavioral trends;

2. Writing narratives and present data insights;

3. Culture and design anthropology;

4. Client and project management;

5. Survey development;

6. Consumer and Market research/insight;

7. Research Agency Management;

8. International team management;

9. Film and editorial direction, production, and creation; and

10. Workshop and research interview moderation.

Rate of Pay: $250,800 to $425,500 per year.


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.